TESTIMONIALS
Love for JAYBIRD
Jesse Aragon - Chief of Staff | Newport Private Group
“Recently I hired Joel Tefft as a Marketing Consultant for a multitude of jobs. We found ourselves in a difficult situation: a brand story that elicited no emotion, a presentation deck that was second-class, partial buy-in from our stakeholder's group, a vision that lacked focus, and most immediate, a timeline so short, mid-sized marketing agencies refused to take on the task. One agency told us, "You're asking us to do something that normally takes us three months and crunching it down to two weeks. What you're trying to do is impossible." My reply, "That's the job." I've worked with Joel in the past on large, complex projects and I needed someone I trusted to come in and do something extraordinary. I made the right call. From the get-go, Joel brought an uncanny level of enthusiasm and dedication to the project. It was the spark we needed. He began the process of interviewing me and my staff and taking detailed notes. I shared all the brand materials and content we had up to that point, and he made a quick study of it. He was up to speed within a few days. He understood our short timeline and worked accordingly. Joel started sending me drafts of new copy every day. We were swapping edits and notes around the clock. Joel pulled in the right digital artists and website designers when we needed them. We created an entirely new brand story, a new presentation deck, a new website, new business cards, and a stunning physical brochure. Our partner, the U.S. Olympic Equestrian Jumping Coach, Robert Ridland, was floored by the beauty of our new marketing materials.
Joel made the trip down here to Newport Beach, CA and presented the new brand materials to our Chief Designer and CEO. We eventually received unanimous stakeholder buy-in. This was a major win for the project and propelled us into the next phase. Joel's level of professionalism and tenacity on this project was second-to-none. Our entire team trusts Joel and his abilities as a brand-strategist and leader.
We will continue to hire him for any jobs related to brand, strategy, and creative. Joel is a stand-out professional in this space.”
T.J. Coveyou - CEO | Newport Private Group
“My Chief of Staff, Jesse Aragon, brought on Joel Tefft as a Marketing Consultant when we were in a pinch. I've been highly impressed with his work. He has gone above and beyond what we expected from him on such short notice. Everyone here is grateful for his contributions to this project. We will continue to use Joel Tefft and his team for anything marketing and brand related.”
Christopher Santoro - Creative Director & Brand Designer | Santoro Design Studio
“Joel Tefft is a consummate professional and a highly-qualified marketing strategist. I've had the pleasure of collaborating with him on a number of projects for the Researched Nutritionals website. Aside from being timely with correspondence and available for design or brand-related questions, he's a very creative thinker who can ideate on the same level as other creative professionals on matters of strategy, copywriting and aesthetic. All the while, he's able to keep a level head and pleasant work demeanor during stressful periods, ensuring that all contributors are met with an open and empathetic ear. I would recommend Joel to any company regardless of B2B or B2C/e-commerce, and I look forward to future collaborations with him.”
MICHAEL DUNN - Fractional CMO | Executive Advisor | Global Brand Strategist
“Working alongside Joel in 2019 as a brand strategy consultant, I witnessed his exceptional talent for transformation. He demonstrated an extraordinary vision at a legacy medical supply company—seeing beyond C-suite assumptions to uncover authentic brand potential. His rare blend of strategic insight and genuine empathy consistently drives both revenue growth and brand equity. Joel's profound grasp of human psychology enables him to forge connections that most marketers only dream of achieving. Most impressively, he understands how creative work can move minds and drive revenue long after the campaign ends.”