Obsessed.

I’ve always been a brand guy.

As a kid, I had a whole collection of Coca-Cola paraphernalia. Bedsheets and all.

I’m a die-hard Apple fanboy.

Nike. Moleskine. Bellroy. Ray-Bans. It’s a long list.

I used think brands were just the logos, colors, and cool products.

Oh boy, was I wrong.

I partnered on a total rebrand project back in 2013, working with brand experts at the top of their game.

That experience taught me that brand is everything.

And I was hooked.

Because I know that a well-managed brand strategy can transform businesses, propel growth, and change lives.

Yeah, I know that sounds dramatic.

But that’s what obsession does.

I created JAYBIRD as an outlet for my obsession.

I want everyone to know about the power of brand.

I want to help businesses increase their revenue.

Serve more customers.

And create incredible company cultures.

Brand is the master key to unlocking your businesses full potential.

Former lovers.

(Some of them still have a thing for me)

    • Brand Articulation

    • Design Thinking for Investor Attraction

    • Creative Design

    • Brand Voice Development

    • Copywriting

    • Script Development for Promo Videos

    • Website Direction

    • Premium Collateral Development

    • Logo Design

  • 4 years

    • Brand Refresh

    • Website Redesign

    • Creative Direction

    • Copywriting

    • Omnichannel Marketing Strategy + Tactics + Execution

    • Sales Collateral

    • Demand Generation and Capture Strategy

    • Strategic Planning

    • Project Management

    • Performance Marketing Strategy

    • Podcast Production and Post-Production Management

    • Event Design and Prospect Engagement

    • Product Packaging Design

    • Media Planning and Campaign Management

    • Website UI/UX Direction and Development

    • Sales Administration and Support

    • KOL and Partner Relationship Management

    • Event Coordination

    • Marketing Automation and CRM Optimization

    • Marketing Tools Integration and Optimization

  • 5 Years

    • Team Leadership and Development

    • Brand Strategy and Workshop Facilitation

    • Public Speaking and Presentation

    • Advertising Campaign Management

    • Product Development Involvement

    • Creative Direction and Film Production

    • Product Management

    • Employee Engagement Initiatives

    • Social Media Strategy and Launch

    • Event Coordination and On-site Selling

    • Event Design and Prospect Engagement

    • Email Marketing and Campaign Management

    • Webinar Studio Design and Education Program Development

    • Video Production Direction

    • Website Management and Maintenance

    • Marketing Strategy and Execution

  • 4 years

    • Credit Card Product Management and Marketing

    • Project and Event Management

    • Advertising Campaign Development

    • Creative Production

    • Website Development and Management

    • Brand Collaboration and Integrity Management

    • Committee Leadership and Employee Relations

    • Social Media Management

    • In-House Captive Design and Content Development

    • Email Campaign Management

    • Video Production

  • 2024

    • Website Design and Development

    • Copywriting

    • Media Support

    • Campaign Management

    • Collateral Design and Production

  • 2014

    • Video Production

  • 2023

    • Pitch Deck Creation

  • 2023

    • Pitch Deck Creation

  • If you’re just kicking the tires, that’s fine.

    But I’m not quick to show my portfolio.

    Taken out of context, my portfolio won’t tell you anything.

    Let’s talk first. See if we get a good feeling from each other.

    If we do, I’ll give you the keys.

Questions, answered

  • Brand is everything.

    But it’s a complex, nuanced topic. It takes effort to understand it.

    I partner with you to create a deep brand and enable you to exceed any business goals you’ve set.

    If you want to know more about what brand means, start here.

  • To a hammer, every problem looks like a nail. Right?

    Brand is what I’m most passionate about. But it’s not all that I bring to the table. If brand isn’t the challenge you’re facing, I won’t force you in that direction.

    I offer a range of services, and you can choose to partner with me on your greatest need.

    If your brand is in a good position and you need outside expertise to take a look under the hood at your revenue engine, give me a call.

  • If your first thought is budget, it’s unlikely we’ll work well together.

    I don’t price gouge or talk clients into endless retainers.

    But my work is high quality, and quality isn’t cheap.

    Price depends on the scope of the project. I’m reasonable and committed to delivering real value, on time.

    If you’ve worked with consultants, you know that’s uncommon.

  • If you want free samples, check out Costco.

  • You’ll pay a portion upfront, because I don’t work for free.

    We’ll set target dates for deliverables and you’ll get invoiced for the remaining work as it’s delivered.

  • It’s my favorite color.

  • Jaybird is the nickname I gave to our daughter.

    Everything I do in life is to provide for my family and help build their future.

    Seemed fitting, as I started my first business, to dedicate it to them.

About Joel.

I began my career in Marketing in 2012 and immediately fell in love with brand strategy.

For 13 years, I’ve served business leaders across multiple industries — from banking to medical devices to nutritional supplements.

I’ve done pretty much everything:

Rebrands, websites, logos, creative production, copywriting (lots of copywriting), design, video, podcasting, packaging, political campaigns, omni-channel marketing strategies + tactics, and more.

I’ve been described as unconventional because I don’t act or think like a typical business professional.

My talent and unique approach isn’t limited to a specific industry or type of customer; my focus is understanding people and building great brands.

My left-of-center mindset and broad experience allows me to serve any organization and offer unique, effective solutions to drive revenue.

I’m a life-long denizen of the Central Coast of California, where I make my home with my wife of 14 years and our four kids.